Luzhou Laojiao: Chinese Baijiu in Comics

By Li Bin and Yang Jianhui

Cloth • 548 pp • 170 × 220 mm • English
US$35.95 • C$48.95
ISBN: 9781487810399

Discover the fascinating world of Chinese liquor culture through the engaging medium of comics. From ancient times to the present day, spirits have been an integral part of Chinese traditional culture, and this book provides an entertaining and accessible way to learn about this rich heritage.

By using witty text and stunning visuals, readers will gain a deeper understanding of the development process of Luzhou Laojiao liquor, one of China’s most iconic alcoholic beverages. Whether you’re a spirits enthusiast or a curious reader, This book provides the perfect way to learn about Chinese liquor culture in an engaging and entertaining way. It is a great gift for comic book lovers and global culture enthusiasts who are looking to expand their knowledge of Chinese traditional culture. Don’t miss out on this unique reading experience that combines education with entertainment!

About the Author
Li Bin is a poet and the 24th generation inheritor of the traditional distilling skills of Luzhou Laojiao, a national intangible cultural heritage project. He is currently the General Manager of the Corporate Culture Center of Luzhou Laojiao Co., Ltd. As a veteran, he has long been engaged in brand planning, copywriting, marketing, and sales management. He has performed in-depth research on Chinese liquor culture and is committed to brand communication, cultural publicity, corporate culture construction, and cultural heritage protection.

Yang Jianhui, who likes photography and painting, is currently the Director of the T.V. station at the Corporate Culture Center of Luzhou Laojiao Co., Ltd. He has long been engaged in the planning and production of cultural creativity, promotional films, and comics. He is committed to creating corporate image publicity and cultural communication. His principal works include Different Stories about Luzhou Laojiao and 108 Generals of Luzhou Laojiao, Q Version.