About the Book

Drawing from the intersection of economics and psychology, this volume explores how human needs evolve through experience and how those experiences form a powerful cycle shaping the modern economy. As consumers shift focus from basic survival to quality of life, “experience” has become a central factor in value creation and decision-making.

Author Sun Yingxue introduces a clear analytical framework for quantifying utility based on experience. Beyond theoretical models, the book offers practical insights from the telecommunications industry, detailing how smartphone app value is evaluated under experience-driven logic. It further addresses broader issues including emotional AI, corporate transformation, and the integration of virtual and real-world interactions, arguing for a new economics that incorporates the emotional and cognitive dimensions of human life.

About the Author

Sun Yingxue is a leading expert in user experience evaluation and digital product strategy. She holds a Master of Economics from Tsinghua University and a Master of Engineering from Renmin University of China. Since 2009, she has worked at China Telecom Group, where she founded the User Experience Design Center and currently leads the development of their internet product experience evaluation system. She also serves as Vice Chair of the User Experience Alliance China.